MEMBER OF THE ELITE POOL PROGRAM

The elite pool program is an online business development and digital marketing strategy program specifically designed for dealers and vendors in the pool and spa industry. It is a one of a kind online strategy program and its' members are made up of the brightest, most progressive, forward thinking dealers in the industry who all benefit from the constant addition of new business strategies and features. Elite pool program members set the standard of excellence for online marketing/sales capabilities and business processes in the Pool and Spa industry. 






Credibility and Legitimacy 
- Contact information on all pages of site.
- Provides many ways for customers to contact them far beyond a simple   contact page.
- Clearly provides the address of location(s) and directions.
- Displays a minimum standard of portfolio and/or testimonials.


User Experience
- Provides user friendly interface and navigation.
- Clean modern web Interface.
- Has minimum number of online client value added interactive services and conveniences
   (examples could include online gift cards, pay invoice online, custom quoting tools etc).
- Offers Social media sharing.
- Displays a smartphone mobile friendly version.
- Offers the ability to join mailing list.
- Includes a website sitemap.
- Ability to book Pool or Hot Tub service online.
- Ability to share pages/products with friends.


Product Catalog & Promotions
- Displays the minimum acceptable product catalog offer.
- Clearly states product brands that are carried.
- Ability to reserve product in-store using online functionality.
- Provides customer incentive programs .
  (ie: coupons, events, ongoing promotions, rebates etc).


Security
- Information transmission protected by valid SSL where required.
- Site is behind a proper UTM firewall.
- Enhanced application security programming review.
- Scanned by security company every 90 days to ensure PCI security standards are met.


Customer Service
- Includes customer concern forms. 
- Customer can submit service reviews and feedback forms.
- Includes a return policy on site.
- Includes a website terms of use and privacy policy documents.